Media City Bergen · 23–24 September 2026
The full conference programme — all sessions are in English.
Registration 09:00 · Programme 10:00–16:00
Welcome
Liv-Jorunn Håker, Conference host
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About the speaker
The Future Week Host & Development Editor at Sunnmørsposten. With a background in design and a track record of award-winning investigative and data journalism, she currently leads the newspaper's work on artificial intelligence, collaborating with developers, journalists and technologists across Polaris Media. Passionate about exploring new tools and formats in journalism, Liv-Jorunn also loves being on stage — usually as a singer, but this time as a host at Future Week.
From Static Formats to Liquid Content: How to Prepare for the Possible Futures
Sofie Hvitved, Director of Media Futures & Innovation, Copenhagen Institute for Futures Studies
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About the session
Generative AI is not just a new tool for the media industry. It marks the beginning of a more fundamental shift in how content is created, distributed, discovered and adapted to the individual user. In this keynote, Sofie Hvitved offers a futures perspective on how media organisations can prepare for a world where content increasingly becomes liquid: more dynamic, contextual, personalised and adaptable across platforms, formats and situations.
About the speaker
A futurist who explores how AI, automation and digital shifts are reshaping communication, content and decision-making. She co-leads the CIFS H3 AI Lab and researches liquid AI-generated content, advises organisations, and sits on the advisory boards of Future Media Hubs, AION Lab and SFI MediaFutures. Previously, Sofie served on the Danish Media Board.
Who Owns the Audience When AI Chooses the News?
Juan Carlos López Calvet, Director of Data & AI, Schibsted
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About the session
AI assistants are becoming a new gatekeeper between media companies and their audiences. What happens to traffic, the direct customer relationship, and journalism's visibility — and what strategic choices do media houses need to make now to stay relevant?
About the speaker
Juan Carlos López Calvet is Director of Data & AI at Schibsted, where he drives the responsible use of AI and data to strengthen journalism. Combining product leadership and platform engineering, he focuses on newsroom automation, verification and generative AI, with editorial integrity, transparency and privacy at the core.
The Great Media Shift
Sam Maxwell Tani, Media Editor, Semafor
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About the session
The US media landscape has radically changed. Legacy publishers and broadcasters have given way to new digital media outlets, which in turn have been disrupted by algorithmic-driven platforms and, increasingly, artificial intelligence. What can European media take from the American experience, and how much time do they have to act?
About the speaker
Sam Maxwell Tani is a New York-based journalist covering media for Semafor. He previously was a member of the White House team at POLITICO, where he co-authored the daily West Wing Playbook newsletter. He has also written about media and politics for the Daily Beast and Business Insider.
Reinventing NTB: From Traditional News Agency to Mediatech Company with Clients in 22 Countries
Tina Mari Flem, Editor-in-Chief & CEO, NTB
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About the session
Hear about NTB's transformation from traditional wire service to technology-driven product organisation with international ambitions, now delivering «made in Norway» mediatech to over 22 countries.
About the speaker
She has driven NTB's transformation from traditional wire service to technology-driven media company with international ambitions. The first woman and first internal candidate to hold the role, she built NTB Partner from the ground up and holds executive and board leadership qualifications from INSEAD.
Anne Jacobsen Memorial Award Presentation
Kjersti Løken Stavrum, CEO, Tinius Trust
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About the session
Presentation of the Anne Jacobsen Memorial Award, presented by the leader of the award jury.
About the speaker
Kjersti Løken Stavrum leads the jury for the Anne Jacobsen Memorial Prize. A journalist and editor by background, she is CEO of Tinius Trust, the controlling owner of Schibsted ASA. She has chaired Norwegian PEN, led Norway's Freedom of Expression Commission, and served as secretary general of the Norwegian Press Association.
Panel with the winner and finalist of Anne Jacobsen Memorial Award
TBA
Full session details announced in early September
Landlord, Tenant or Serf
Sturle Rasmussen, Partner, Subrite & Skavl
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ABOUT THE SESSION
Independent creators account for most of the growth in media. Some work land they will never own, some rent on decent terms, and some own the ground: the site, the list and the paying members. This talk is about how membership makes creators less dependent on both employers and platforms, and where legacy-media may fit in.
About the speaker
He is a partner at Skavl and a board member of Ease Live and Everviz. He co-founded Subrite, which helps creators and media monetise content through membership and related business models; clients include United.no, Svarttrost and Trines Matblogg.
Beyond Broadcast: How ITN Is Growing into the Creator Economy
Tim Forrest, Head of Content Distribution & Commercial Innovation, ITN
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About the session
ITN is an award-winning production company, the UK's largest supplier of commercial journalism, and a global content powerhouse whose output generated over 10 billion online views in 2025. Tim Forrest sets out ITN's approach to audiences, creators and technology as part of plans to grow into the creator economy.
About the speaker
Based in London, he oversees global distribution partnerships, archive commercialisation, and the adoption of new technologies to support sustainable growth and innovation within broadcast and digital production houses and newsrooms.
New Era, New Approach: Navigating the News-Tech Ecosystem in the Era of Gen AI
Madhav Chinnappa, Strategic Advisor · Former Visiting Fellow, Reuters Institute, Oxford · Ex-Google & BBC
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About the speaker
Senior executive consultant who has worked at the intersection of news, technology, AI and sustainability for more than two decades. Previously Director of News Ecosystem Development at Google, where he launched the DNI Fund and the Journalism Emergency Relief Fund. Began his career at Associated Press Television and spent over nine years at BBC News.
Building Media Companies for the Future: Product, Streaming and News
Christian Birkeland, Chief Digital Officer, TV 2
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About the speaker
He joined TV 2 in 2017, after serving as CEO of RiksTV. Previously, he worked for many years at the consultancy Accenture as a technology advisor and industry specialist in telecom, media and entertainment. He is also chair of "SFI MediaFutures," and advocates for product organisation, agile methods and digital transformation.
Leading When the Lights Go Out
Kaj Backman, Head of Preparedness, Yle News and Sports
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About the session
Kaj Backman explores how preparedness has become a core leadership responsibility in public service media, outlining three pillars — informational, technological and mental — and a fundamental shift from centralised, bunker-based solutions to decentralised, cloud-based and mobile operations.
About the speaker
Kaj Backman is Head of Preparedness for the news and sports unit at the Finnish public broadcasting company Yle. He has worked at Yle for nearly 25 years, and has been responsible for preparedness for more than 15 years.
Holding the Line: Media Security in an Age of Hybrid Threats Panel
Kaj Backman (Yle), Inga Bejer Engh (PST) & Jan Emil Gran (NRK)
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About the session
A look at how media organisations navigate an era where hybrid threats, disinformation and cyberattacks are part of everyday life — and how newsrooms defend the information space.
Kaj Backman
Kaj Backman is Head of Preparedness for the news and sports unit at the Finnish public broadcasting company Yle. He has worked at Yle for nearly 25 years, and has been responsible for preparedness for more than 15 years.
Inga Bejer Engh
Inga Bejer Engh is the Assistant Director of the Norwegian Police Security Service (PST), a position she has held since spring 2024. From 2018 to 2024, she served as Ombudsperson for Children in Norway. A trained lawyer, she also gained prominence as a prosecutor in the July 22 trial of Anders Behring Breivik.
Jan Emil Gran
Jan Emil Gran is Head of Security at NRK, overseeing digital security, physical security and preparedness. Appointed in 2026, he previously served as Deputy Director General at the Norwegian Ministry of Education and Research, building on extensive experience in security, resilience and crisis management from the Norwegian Red Cross and the Norwegian Armed Forces.
Dinner
23 September · 19:00 · Bergen Street Food
A seat at the dinner is possible to add when you book your conference ticket.
Registration 08:00 · Programme 09:00–16:00
Welcome, Day 2
Liv-Jorunn Håker, Conference host
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About the speaker
The Future Week Host & Development Editor at Sunnmørsposten. With a background in design and a track record of award-winning investigative and data journalism, she currently leads the newspaper's work on artificial intelligence.
Generative AI, Newsrooms and Audiences — Are We All In?
Mitali Mukherjee, Director, Reuters Institute for the Study of Journalism, University of Oxford
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About the session
While media organisations race to implement artificial intelligence across newsroom processes, what do audiences now want from the news? Can AI tools be the bridge between the ambitions of news publishers and the needs of the public?
About the speaker
She has held senior editorial roles at Mint and The Wire, and worked as Markets Editor at CNBC TV18 and Prime Time Anchor at TV Today and Doordarshan. Mitali has also been a Fellow at the Observer Research Foundation, co-founded two start-ups, and is a Chevening Fellow and TEDx speaker.
Free and Resilient Societies in the Era of AI Agents and Nasty Neighbors
Luukas Ilves, Co-founder of the Agentic State & former Government CIO of Estonia
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About the session
Drawing on Estonia's three decades of building a digital state next to a difficult neighbour, and on wartime lessons from advising Ukraine's digital government, Luukas Ilves argues that resilience is no longer a defensive posture — it is a design choice.
About the speaker
Luukas Ilves is co-founder of the Agentic State initiative, AI advisor to the governments of Ukraine and Estonia, and non-resident fellow at the International Centre for Defence Studies. From 2022–24, he was Estonia's Government CIO and Undersecretary for Digital Transformation.
Pattern Recognition
Wilf Dinnick, Founder, Mission A & Co-founder, AskLaura.ai
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ABOUT THE SESSION
Misinformation and disinformation used to move at the speed of rumor. AI made it industrial, and now these attacks are buried deeper, harder to identify. But there are ways to protect against them.
There is pattern recognition that is built on decades of watching how narratives seal people into separate realities and amplify mistrust—a process compressed from years into days by AI. The real risk isn't that information can be faked; it's that the environment around it is shifting so fast that we keep opening ourselves to more threats. Dinnick takes you through that acceleration, names what we all know feels wrong, and gives everyone the tools to understand and see it coming before it makes the decision for them.
About the speaker
Wilf Dinnick spent decades inside real information wars as a journalist with CNN, ABC News, and Al Jazeera, working mostly in conflict zones where trusted information collapsed. He then worked in mis- and disinformation for international governments and is now launching AskLaura.ai. Its mission is to make fact-checking as simple as spell-checking.
What the DPP Media CTO and Tech CEO Surveys Tell Us About the State of the Media Industry
Edward Qualtrough, Editorial Director, DPP
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About the session
Exclusively for Future Week Bergen, report author Edward Qualtrough previews the 2026 findings — covering AI adoption, buy vs. build strategy, digital sovereignty and product innovation.
About the speaker
Author of the industry-leading DPP Media CTO and Tech CEO Surveys, exploring strategies, challenges and investment priorities across media, broadcast and entertainment. Previously Technology Editor at New Statesman Media Group and Editor of CIO UK.
Nordic CTO Panel:
Pål Nedregotten (NRK), Hrefna Lind Ásgeirsdóttir (RÚV), Lena Edström (TV 4) & Sanna Tornivaara (Yle) — moderated by Rowan de Pomerai (DPP)
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Lena Edström
Lena Edström has spent the past twelve years at Netlight Consulting as a consultant, partner, advisor and board member. She comes from the role of Senior Vice President Engineering at Trustly and has previously held similar roles at Klarna, Betsson, iZettle and Spotify.
Pål Nedregotten
With 30 years of expertise at the intersection of journalism and technology, he previously served as EVP Data and Technology at Amedia, Norway's largest publisher. He has also been chair of the Norwegian Media Business Association.
Hrefna Lind Ásgeirsdóttir
She has over 17 years of experience in software development, digital products, strategy and leadership. Before joining RÚV, she held senior roles at Digital Iceland, Tempo Software and Meniga.
Sanna Tornivaara
Sanna Tornivaara is Head of News Production and Technology Services at Yle, Finland's national public service broadcaster. With a background in industrial engineering and management, she specialises in performance management, strategic planning and turning organisational goals into concrete actions and results. Her experience also spans PMO leadership, financial performance and technology-driven development.
Rowan de Pomerai (moderator)
Rowan de Pomerai is CEO of the DPP, with experience across broadcast, production, streaming and software, giving him a rounded understanding of the media and technology industries. He joined the DPP in 2018 as CTO and became CEO in 2024. He now leads the association, providing insights and connections to over 500 member companies worldwide through events, collaboration, research and analysis.
MASTERS OF UNCERT[AI]NTY
Gard Steiro, Editor-in-Chief & CEO, VG
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ABOUT THE SESSION
Are we entering a new golden age of truth-seeking journalism, or the beginning of an apocalypse for the media as we know it? This is how VG is trying to navigate the AI paradigm.
About the speaker
Gard Steiro is a Norwegian journalist, editor and media executive. Since 2017 he has served as Editor-in-Chief and CEO of VG, Norway's largest news website. He previously held the position of News Editor at VG and Editor-in-Chief of Bergens Tidende.
Your Content Is the Only Thing That Lasts
Jakob Rosinski, Principal Solutions Architect, Amazon Web Services
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About the session
What endures is what makes your organisation distinctive: your content, editorial knowledge and audience data. Get this right and you can move at speed and unlock new revenue from content you already own — while agents act and humans decide.
About the speaker
Jakob Rosinski is a Principal Solutions Architect at Amazon Web Services, solving complex media challenges across EMEA. Over nearly 20 years, he has shaped media archiving and workflow automation, including as VP of Product Management at Vizrt.
TBA
Building the Next Generation News Experience: AI, Audio and Relationships
Lotta Folcker, Editor-in-Chief, CEO & Publisher, Aftonbladet Hierta AB
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About the session
How do you build a news experience for a world where distribution can no longer be taken for granted? In this session, Lotta Folcker shares how Aftonbladet is developing new ways to reach audiences through the combination of audio, video, text and AI. Using the launch of Aftonbladet Radio as a starting point, she will discuss product innovation, trust, editorial strategy and why direct relationships with users are becoming increasingly important in an era shaped by platforms and AI.
About the speaker
Lotta Folcker is the CEO, editor-in-chief and publisher at Aftonbladet. With a strong background in news, sports and digital development, her career began as a reporter at Folkbladet in Norrköping. Known for her innovative leadership, she inspires teams to embrace change and drive progress.
When AI Connects the Dots: The Future Beyond LLMs
Michal Valko, Founding Researcher, Isara Labs
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About the speaker
Michal is the Founding Researcher at Isara Labs, a tenured researcher at Inria, and a lecturer at ENS Paris-Saclay. He co-founded Google DeepMind Paris in 2018, and became Principal Llama Scientist at Meta in 2024.
Building Newsroom Tools at The New York Times
Tyson Kubota, Staff Product Designer, The New York Times
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About the speaker
Tyson Kubota builds digital tools that tackle ambiguous problems, reimagine complex workflows, and extend human capabilities and judgment. As a technologist and design lead at The Times' Publishing platform group, he has led multiple newsroom products and shaped broader CMS strategy, including a major initiative to build a modern, flexible content management system for all NYT brands and newsrooms.
Burn it all down!': dispatches from the frontlines of a workflow revolution
Hossein Sharif, Founder & CEO, As If Pictures
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ABOUT THE SESSION
Can't we just burn it all to the ground?" Hossein Sharif has heard that line from senior media leaders on three continents. Drawing on half a decade of transformation projects at RTL, Sky News, TV Globo, Nine Entertainment and others, he argues that workflow, not technology, is the real operating system of a media organisation, and the industry's most neglected discipline. From the productivity paradox of early electrification to a vision mixer interface still shaped by a 1949 mechanical switch, Sharif shows why all technology is opinionated, and makes the case for intentional storycentric design before procurement. What your newsroom needs is not another digital transformation. It is a workflow revolution.
ABOUT THE SPEAKER
Hossein Sharif is founder & CEO of As If Pictures, a change management and workflow design firm trusted by BBC, Sky News, Wall Street Journal, TV Globo and other leading media organisations. Its WAAS and “full vertical slice” methodology spans architecture, metadata, automation, training and on-air execution. As If Pictures also builds RollOut, The Crossing, CoJourno and Kvasir for rollout, transition, AI automation and training.
New for 2026
The Broadcast Scene
Alongside the main stage, Future Week introduces a dedicated stage exploring the future of broadcast media, programmed together with two largest broadcasters in Norway.
23 September · NRK
Programmed with NRK
24 September · TV 2
Programmed with TV 2