The programme for Future Week 2026 is coming soon.
Future Week 2026 takes place at Media City Bergen on 23–24 September. This year, we explore three questions that every media leader, technologist and journalist needs to grapple with right now.
What will AI change – and what will remain human? Artificial intelligence is transforming every part of the media industry. But the most important question is not what machines can do – it is what they cannot. We explore how AI reshapes journalism, what it means for editorial integrity, and where human judgement remains irreplaceable.
Who do you trust – and why does it matter more than ever? Disinformation is faster, cheaper and more convincing than ever before. Synthetic content is indistinguishable from real. And audiences are losing faith. We ask how media organisations rebuild trust, defend the information space – and prepare for the threats that keep security chiefs up at night.
What separates the winners from the rest? Some media companies are thriving. Most are not. The difference is not luck – it is the ability to build products people pay for, reach audiences on their own terms, and make strategic decisions that hold up over time. We look at the business models, the leadership choices and the technology bets that define the next generation of media.