He doesn't do this often. And he made something clear from the start:
"AI makes building easier. But the hardest part remains knowing what to build."
Two days of no hiding behind roadmaps, processes or features nobody asked for. Here's what stayed with us:
Discovery happens before you build — or after. Your choice. AI has flipped prototyping upside down. What took weeks now takes hours. AI can be the product coach most people never had access to.
And to every leader in the room: empowered teams don't need less leadership. They need better leadership.
We are in a golden age for product people. But only for those willing to do the hard part.
Thank you, Marty. It is always a privilege to collaborate with you.
📸 Bertin Holme Flatebø, BRIK
