24 September
Kl 09:00-10:00: Registration & Coffee
Kl 10:00 - Welcome
Host Liv-Jorunn Håker, Development Editor at Sunnmørsposten
Kl 10:05 - Reimagining Newrooms: Driving innovation through workflow transformation
Ross Dagan, Executive vice president and head of news operations and transformation @ CBS News and Stations
Kl 10:30 – Turbulence and Transformation: Six Media & Tech Trends You Can’t Afford to Miss
Rowan de Pomerai, CEO @ DPP
Kl 10:55 – What Do Young People Really Want From the News?
Belenn Rebecka Bekele, Program Manager @ IN/LAB
Kl 11:15 – CTO Panel: What Are the CTOs Looking For?
Janne Yli-Äyhö (Yle), Pål Nedregotten (NRK), Christian Birkeland (TV 2), Aino Olsen (DR), Annsofi Eriksson (SR)
Host: Hilde Sandvik
Kl 11:55 - Lunch
Kl 12:55 - From Feeds to Agents: The Strategic Shifts Redefining Media
Ezra Eeman, Director of Strategy & Innovation @ NPO
Kl 13:25 – What We’ve Learned After 7 Months with OpenAI
Fredric Karén, EVP Sweden @ Schibsted
Juan Carlos Lopez Calvet, Director of Data & AI @ Schibsted News Media
Kl 13:50 – Anne Jacobsen Memorial Award Presentation
Kjersti Løken Stavrum & TBA
Kl 14:15 – Break
Kl 14:45 – Is There a Future for the Business of Quality News?
Ole Jacob Sunde, Chair of Tinius Trust & The Scott Trust
Kl 15:05 – Goalhanger: How we built a podcast empire
Tony Pastor, co-founder of Goalhanger
Kl 15:30 – TBA
Kl 16:00 – End of day
Future Week dinner at Kulturhuset at 7pm.
Remember to sign up
25 September
Kl 08:30-09:00:Coffee and mingling
Kl 09:00 - Welcome
Host Liv-Jorunn Håker, Development Editor at Sunnmørsposten
Kl 09:05 – What’s Next for the Newsroom: AI, Trust and the Technology to Watch Out For
Laura Ellis, Head of Technology Forecasting @ BBC
Kl 09:30 – TBA
Nathan Freitas, Founder & Director @ Guardian Project
Kl 10:10 - Break
Kl 10:40 – AI Is Not the Assistant You Think It Is
Pål Grønås Drange, Associate Professor @ University of Bergen
Kl 11:00 – The Future of Broadcasting: AI Infrastructure for Live Content
Guillaume Polaillon, Broadcast Industry Product Manager @ NVIDIA
Kl 11:25 – Cloud Panel: What If the Internet Goes Down?
TBA
Kl 11:55 - Lunch
Kl 12:55 – Product Tone at The New York Times: A Framework for Authentic Communication
Nina Feinberg, Product Designer @ The New York Times
Kl 13:20 – Sensors Breaking News: How IoT Supercharges Journalism
Hosted by Ketil Moland Olsen, TBA
Kl 13:50 – Making Data Speak: Visual, Adaptive, AI-Supported Journalism
Thomas Heggelund, AI expert @ Highsoft
Kl 14:10 – Break
Kl 14:40 – Convergence in Media & Entertainment, Games and Sports from the AWS perspective
Kevin Savina, Principal Partner Lead M&E @ AWS
Kl 15:00 – TBA
Kl 15:40 – End of day
Future Week - September 24 & 25
The Future of Broadcasting: AI Infrastructure for Live Content
Guillaume Polaillon, Broadcast Industry Product Manager @ NVIDIA
What’s next for the newsroom: AI, trust and the technology to watch out for
Laura Ellis, Head of technology forecasting @ BBC
The pace of change sometimes feels overwhelming – new chatbots, new functionality, new dangers. Through the maelstrom how can we keep our heads, make AI work for us and make sure those using it without the best motives don’t work against us? Alongside this, how can we maintain the essential trust in our work we need for news to survive and thrive?
Reimagining Newrooms: Driving innovation through workflow transformation
Ross Dagan, Executive vice president and head of news operations and transformation @ CBS News and Stations
In this session, Ross Dagan, EVP and Head of News Operations and Transformation at CBS News and Stations, will share how CBS is reworking its internal systems to better align with the realities of modern news production.
Dagan will dive into the role of workflow in enabling more connected, responsive, and scalable journalism—from improving coordination between local and national teams to simplifying how stories move across platforms.
This is not about technology alone, but about how people, tools, and processes come together to support editorial priorities. Attendees will learn how a more connected, agile newsroom lays the foundation for the future of news.
Turbulence and Transformation: six media & tech trends you can’t afford to miss
Rowan de Pomerai, CEO @ DPP
The DPP has the privilege of working with over 150 media companies around the world, along with their technology suppliers. And so when it comes to technology and business trends, there’s few organisations so well equipped to judge: what’s essential, and what’s just noise? Join Rowan for an irreverent look at some very serious topics, as he outlines the trends that really matter for media and technology.
Product Tone at The New York Times: A Framework for Authentic Communication
Product Designer @ The New York Times
How do you create a clear, trustworthy voice for one of the world’s most iconic news brands — outside its newsroom? In this engaging talk, Nina Feinberg shares how The New York Times launched a strategic initiative to develop a distinct product messaging personality, separate from its editorial voice. The goal: To help users confidently navigate The Times’s expanding range of digital products and services. You’ll get a behind-the-scenes look at the framework they created, how it’s being applied in real user experiences and where the work is headed next.
From Feeds to Agents: The Strategic Shifts Redefining Media
Ezra Eeman, Director of Strategy & Innovation @ NPO.
The media landscape is undergoing its most fundamental transformation since the internet's emergence. AI isn't just changing how we create content, it's revolutionizing how audiences discover, consume, and interact with media. From algorithmic feeds that predict what we want before we ask, to answer engines that synthesize information without clicks, to personal AI agents that know our preferences intimately, the very nature of "search" and discovery is fracturing into a whole new paradigm. Join Ezra Eeman as he maps this new terrain, revealing how news organizations must navigate between feeding prediction engines, building their own AI destinations, and preparing for an agentic future where machines read machines and every touchpoint becomes conversational.
What do young people really want from the news?
Belenn Rebecka Bekele, Program Manager @ IN/LAB
Over the past three years, IN/LAB has collaborated with young people to explore possible futures for news. This talk shares key insights and lessons from that co-creation journey, shaped by dialogue, shared exploration and experiments.
AI is not the assistant you think it is
Pål Grønås Drange, Associate Professor @ UiB
Generative AI is entering journalism, policymaking, education,
healthcare, and law enforcement--often described as a helpful assistant. But they are deceived. AI does not understand, nor does it verify; it generates text that _sounds right_, whether or not it _is_ right. This talk examines exactly how AI deceives--through hallucinated quotes, fabricated facts, subtle distortions, and false attributions--and why these failures often go unnoticed. Drawing on examples from Norwegian media, law, medicine, and forensics, and informed by Popper's idea of falsifiability, we show how AI's fluency conceals its unreliability.
Trust is at stake.
To use AI responsibly, we must study its errors--not its eloquence.
Sensors Breaking News: How IoT Supercharges Journalism
Hosted by Ketil Moland Olsen
Sensor journalism—using IoT devices, webcams, and telemetric data for real-time reporting and investigations—transforms storytelling. Norwegian newsrooms deploy sensor networks to cover wildfires and hostage crises as they unfold, then dig deeper to uncover systemic failures that traditional methods often miss.When a helicopter crashed in 2024, sensors revealed rescue response gaps that conventional reporting couldn’t uncover. This groundbreaking approach even wins major awards.Three pioneering Norwegian newsrooms share their most powerful investigations, current projects, and bold predictions. Discover how sensor networks become investigative powerhouses, exposing truths human sources can’t reveal.
7 months with OpenAi - This is what we have learned
Fredric Karén, EVP Sweden, Schibsted & Juan Carlos Lopez Calvet, Director of Data & AI at Schibsted News Media
Is there a future for the business of quality news
Ole Jacob Sunde, Chair of Tinius Trust & The Scott Trust
CTO Panel: What Are the CTOs Looking For?
Janne Yli-Äyhö (Yle), Pål Nedregotten (NRK), Christian Birkeland (TV 2), Aino Olsen (DR) og Annsofi Eriksson (SR), hosted by Hilde Sandvik
Anne Jacobsen Memorial Award Presentation
Kjersti Løken Stavrum and TBA
Stay tuned for more